“Karamel Sutra” is coming to Europe…and this time it’s not courtesy of Sting. We tag-teamed with Amalgamated NY to create this spot, which taps into the mind of Ben & Jerry’s world famous spokeswoman, Woody.
The first question we asked ourselves was how we could arouse the European audience? Answer: By having our beloved Woody stage a journey to the “Karamel Core” of the ice cream. After months of putting Woody in all sorts of precarious positions, her endurance paid off.
Production Company
Brand New School
Director
Dennis Go
DP
Toby Howell
Exec. Creative Director
Jonathan Notaro
Managing Director
Danny Rosenbloom
Executive Producer
Devin Brook
Lead Compositor/Animator
Andy Mastrocinque
Designers
Justin Fines, Emeric Trahand, Adam Wentworth
Animator
Scott Balles
3D Animation
Scott Denton, Anthony Jones, Young Lee, Alec Vacura, Jeff Bryson
3D Lighting/Texturing
Scott Denton, Joseph Ibrahim, Young Lee
Rotoscoping
Anna Heironymus
Producer
Samantha Proctor