Who knew Ikea had the grandmother market cornered? Our good friends at Ogilvy tapped us for our extensive knowledge of all things Golden Girls and modular furniture in this sweet little ditty for the new Ikea Bestå system.
Building on a language we established in a previous advert, we had the opportunity of figuring out how to make all of this happen in-camera, with the priceless perk of dropping the company dog through a trap door. Thanks to all, especially you Bernie, you tough bitch you.
Production
Brand New School, New York
Director
Jonathan Notaro
Cinematographer
John Stanier
Line Producer
David Wolfson
VFX Supervisor
Vadim Turchin
Post-Production
Brand New School, New York
Creative Director
Jonathan Notaro
CG Lead/Technical Director
Vadim Turchin
3D Tracking
Han Ho
3D Modeling
Adam Rosenzweig
3D Lighting
Ted Kotsaftis, Ryan Lang
3D Animation
Walter Lubinski
Flame Artist/Lead Compositor
Kevin Quinlan
Flame Artist
Joe Vitale
Assistant Compositor
Christina Mitrotti
2D Animation
David Rasura
Managing Director
Danny Rosenbloom
Executive Producer
Devin Brook
Producer
Suzanne Potashnick
Production Coordinator
Zoe Beyer
Audio Composers
Q Department
Engineer/Sound Design
Sound Lounge