It’s not everyday you get the chance to collaborate with legendary designer Stefan Sagmeister. Rarer yet is the opportunity to breathe life into a graphic system rooted in basic geometry yet arguably grander in scope than anything currently alive. That’s just what our talented team of illustrators and animators did for the brand identity campaign for Portuguese green energy company EDP, one of the world’s fastest growing developers of wind energy.
In a seamless creative collaboration, we injected personality and character into hundreds of icons, illustrations and characters, creating a world based entirely off of four simple geometric shapes: square, circle, right triangle and half circle. The pleasure was all ours in seeing a brilliant system come to life as we animated this whimsical visual story of clean energy and planetary harmony.
Cheers to our friends over at Sagmeister!
Agency Creative Director
Senior Art Director
Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth
Exec. Creative Director
Robin Greenwood, Caleb Halter, Philippe Intraligi
Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park