Here’s to your health!
If six pairs of multi-point, touch screens and an 80-foot-long, 10-foot-high wall of interactive, bucolic landscape aren’t enough to convince you to take your health seriously, how about 35 interviews, a documentary installation and a 16,000-square-foot educational center in downtown DC?
The Kaiser Permanente Center for Total Health is an exhibition and meeting space in the heart of our nation’s capital. Brand New School worked directly with our new friends at Kaiser Permanente and our old friends at Ralph Appelbaum Associates to design, animate, code and install a suite of interactive installations, educational touch-screen software applications, and documentary video presentations. In covering a range of topics related to health and health care in the United States, the center features exhibits demonstrating state-of-the-art medical technologies and conference rooms where people from different organizations can come together to talk and learn about health and health care in our country.
After a long, immersive swim through KP’s Oakland-based archives of medical data and health care history, Brand New School wrote, produced and directed a comprehensive, historical, introductory documentary for the center’s first zone and point of entry. Visitors are given a quick look, narrated by historian Tom Debley, at the story of American health care, and Kaiser Permanente’s role within it.
This story is continued by six fully interactive touch-screen installations winding through the center. Through personal experiences of real people—members, medical professionals, and researchers—visitors can learn about a wide range of important healthcare topics: Integrated care, an emphasis on prevention, innovation, and transformative information technologies that work synergistically to meet the challenges facing health care today. Each application features a different narrative and interactive structure, each designed around the application’s specific content. The interactions are designed to be intuitive and immediate, with users directly manipulating on-screen elements with touch and drag gestures, freely exploring the wealth of available data, and even having the option to email themselves directly from the touch screens.
The Every Body Walk! Wall invites visitors to discover how walking can make a difference in their own lives by spreading information along the length of the 80-foot-wide, ten-foot-high, multi-touch screen. The installation encourages them to make a commitment to include walking in their daily routine. Visitors learn about the benefits of walking, get tips on how to get and stay motivated, learn the importance of building walkable communities, and see how they can easily make walking a part of their lives. The interactions in this zone subtly reinforce the content itself; people literally walk along the wall as they explore each of the topics. The wall was designed to be used by several people or small groups simultaneously.
It took about nine months and thousands of man hours to complete, although admittedly, our gang could have worked a little more efficiently had we not asked them to walk in place the whole time – but never let it be said we’re only talkin’ the talk. Special thanks to both KP and RAA for inviting us into the party. We feel healthier already.
Exec. Creative Director
Director of Interactive
Robert Henry, Robin Greenwood, Ryanne Kim, Lucas Quigley, Mario Toledo-Sader, Adam Wentworth
Luciano DiGeronimo, Taras Hrabowsky, Emil Nilsson, Hye Sung Park, Vladimir Streltsov, Maithy Tran
Kevin Quinlan, Joe Vitale
Hai Nguyen, Rick Nelson, Joshua Noble
Eric Ishii-Eckhardt, Jameson Proctor
Media & Transcription Lead
Director of Content
Michael Vines, Brent Burnette
Alexander Colby, Lauren Sheppard
Greg Babuik, Suzanne Potashnick
Joe Balint, Jeanette Etchebehere
James DeWille, John Henry Haseltine
Hawley Peterson Snyder
Ralph Appelbaum Associates: Exhibition Planning & Design