This was Mudd Jeans’ first commercial, aired exclusively on MTV. It needed to appeal to teenage girls, and it had to communicate Mudd Jeans’ big variety of washes and textures. We shot the girl on green screen and then erased everything but the jeans. The actual story is told through the backgrounds, which depict a journey from the store through a few fantastic environments before ending up in her bedroom. On this journey, the jeans absorbs visual elements from its surroundings. This mix of storybook and dance video seemed to be the perfect solution for the target audience.