For the launch of Lenovo’s global marketing initiative, Saatchi & Saatchi challenged us to create an anthem piece around the brand’s new slogan: “For those who do.” We put together a classic live action piece, with some Rube Goldberg-style mechanics and slick animation peppered in for good measure.
It’s a powerful spot with a simple message — get off your ass and make things happen.
Production Company
Brand New School, New York
Exec. Creative Director
Jonathan Notaro
Art Director
Christopher Palazzo
Designers
Christopher Palazzo, Mario de Toldeo-Sader, Ricardo Villavicencio, Federico Saenz Recio, Darius Maghen, Bryce Wymer
Animation/Compositing
Eddy Estevez, Ted Kotsaftis, Helene Park, Cyprian Sadlon, Jonathan Podwil, Meng Han-Ho
Animation Intern
Raymo Ventura
Matte Painter
Amy Paskow
Flame Artist
Joe Vitale
Executive Producer
Devin Brook
Producer
Sam Weiss
Production Coordinator
Zoe Beyer