Anything to declare? How about an arsenal of firecrackers, a cluster of volatile chemicals and a small army of restless maraschino cherries?! Whether you’re a prospective architecture student with a penchant for garage rock or a sweet-toothed pre-med minoring in Greek tragedies, the HP laptop is your practice space, canvas, theater, diary and soapbox. Well, that’s the thesis in this latest assignment completed for our esteemed colleagues at McCann Worldgroup in San Francisco.
Several artsy cliques converged in the halls of Brand New School during the course of this project, including a handful of unruly illustrators, the Drama crew, some old-school animators and a couple of fifth-year-seniors who transfered in from the Gossip Girl costume department.
Honors (with distinction) go to everyone we worked with at McCann Worldgroup in San Francisco, who only passed us funny notes and never once asked us to stop doodling during class.
Director of Interactivity
Andy Bernet, Ricardo Villavicencio, Travis Millard for Fudge Factory
Sean Lattrell, Stieg Retlin
Greg Schomburg, Rachel Morris
Chris Gereg, Andy Mastrocinque
Kim Kehoe, Jon Dorfman
Mark French, Joanne Unger
Head of Production
McCann Worldgroup, San Fransisco