HP

Back to School

Agency:

McCann Worldgroup, San Francisco
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Anything to declare? How about an arsenal of firecrackers, a cluster of volatile chemicals and a small army of restless maraschino cherries?! Whether you’re a prospective architecture student with a penchant for garage rock or a sweet-toothed pre-med minoring in Greek tragedies, the HP laptop is your practice space, canvas, theater, diary and soapbox. Well, that’s the thesis in this latest assignment completed for our esteemed colleagues at McCann Worldgroup in San Francisco.

Several artsy cliques converged in the halls of Brand New School during the course of this project, including a handful of unruly illustrators, the Drama crew, some old-school animators and a couple of fifth-year-seniors who transfered in from the Gossip Girl costume department.

Honors (with distinction) go to everyone we worked with at McCann Worldgroup in San Francisco, who only passed us funny notes and never once asked us to stop doodling during class.

+Still Frames
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+Credits

Production
Brand New School, New York

Director
Eric Adolfsen

Director of Interactivity
Justin Bakse

Illustration
Andy Bernet, Ricardo Villavicencio, Travis Millard for Fudge Factory

Design
Luke Harris

Cel Animation
Sean Lattrell, Stieg Retlin

2D Animation
Eve Weinberg

Flash Animation
Greg Schomburg, Rachel Morris

CG Supervision
Vadim Turchin

Compositing
Chris Gereg, Andy Mastrocinque

3D Animation
Kim Kehoe, Jon Dorfman

Flame
Mark French, Joanne Unger

Executive Producer
Danny Rosenbloom

Head of Production
Devin Brook

Producer
Samantha Weiss

Agency
McCann Worldgroup, San Fransisco