You know when you’re on the cell phone and you forget about the world around you? In these print ads for Vodafone, we show how users create their own imaginary world when they’re talking or texting. Of course, this ‘personalization’ of their surroundings also stands in as a metaphor for personalizing your phone as well as your price plan.
The creative was also used for two TVCs you can watch here.
Thomas Kurniady, Tim Koh