Directed by Brand New School for McCann Erickson in London, “Go East” is a kaleidoscopic feast for the senses that explodes with action, color, music, and cultural texture. Showcasing Sharwood’s line of curry products, it’s a whirlwind musical tour of several Eastern regions, including China, India and Thailand.

Director
Brand New School:
Sean Dougherty & Dennis Go

Shot on stage in New York

Production & post production
Brand New School, New York
Director of photography:
Pat Notaro
Creative Director:
Jonathan Notaro
Designers:
Dennis Go, Sean Dougherty
Animators:
Mike Papagni, Jordan Bilt, Yili Orana
Editor:
Eli Mavros
Live action producer:
Betsy Matos
Post producer:
Eve Strickman

UK production
Partizan Lab, London
EP:
Isabella Parish
Producer:
Pia Dueholm

Agency
McCann Erickson, London

Audio
Jungle Studios

See also
Fuel "Motosutra"