Experience an abstract fly-through of structures made from shoe "cartridges" in our second outing with the New Balance Zip campaign. Directed by Brand New School for Boathouse.

The spot highlights three types of athletes that the shoes are targeted towards. From running to training to basketball, the energy that each athlete releases is illustrated by a trail left behind by the shoe.

Shot digital in a tapeless high speed format, the beginnings of a completely new production pipeline was made possible by technical guru, Andreas Wacker.

Director
Brand New School:
Rob Feng & Jens Gehlhaar

Shot on stage in Los Angeles

Production & Post Production
Brand New School, Los Angeles
Director of Photography:
Jim Matloz
Production Designer:
Chris Marasek
Editor:
Mark Imgrund
Flame Artist:
Ryan Yoshimoto
Combustion Artist:
Cathy Gochnour
After Effects Artists:
Trix Taylor, Wonhee Lee
Designers:
Thomas Kurniady, Wonhee Lee
3d Artists:
John Sadler, Scott Metzger
Previz:
The Third Floor
Technical Advisor:
Andreas Wacker
Storyboard/Concept Artist:
Chris Stiles
Live Action Producer:
David Wolfson
Post Producer:
Amy Russo

Agency
Boathouse Inc.