American Express's newest offering, the Plum Card, came our way via the good folks over at Crispin Porter and Bogusky.

Coming up with a visual idea representing the card's advantageous trade terms was only half the fun as we then had to convince Pinkberry to lend us what amounted to two full stores of merchandise, furniture, and yes... cocoa puffs. Needless to say that our Korean connections came in handy when we found ourselves asking Young Lee and Shelly Hwang for all of it.

In our second spot, the goal was to keep the same narrative structure but apply it to Music Direct and their audiophile offerings. Needless to say, without the gracious help from Music Direct in procuring all of the equipment, the spot would not have been possible. Thanks Josh!
Director
Brand New School:
Rob Feng & Ludovic Schorno

Shot on stage in Los Angeles

Production & Post Production
Brand New School, Los Angeles
Director of Photography:
Jeff Cronenweth
Flame Artist:
Ryan Yoshimoto
Compositors:
Mark Kim, Peter Murphy, Trix Taylor, Pablo Wang
3d Artists:
Scott Metzger, John Sadler, Sam Sparks
Rotoscoping:
Stephanie Tucker
Designers:
Jeremy Landman, Eli Carrico, Andy Bernet, Brian Gossett
Live Action Producer:
Annie Johnson
Post Production Producer:
Craig Houchin

Editorial
Spot Welders, California

Previz
Pixel Liberation Front

Agency
Crispin Porter + Bogusky