This is the inaugural spot in a new campaign for Ritz Crackers we directed for our friends over at EURO RSCG. Appropriately titled “Opener” — the spot shows blink-of-an-eye vignettes of fantastical Ritz-induced fun.

These nostalgic Americana settings were directed by Brand New School and shot entirely in BA, Argentina.

Factoid: BACK in 1934, when the National Biscuit Company introduced a line of buttery little crackers, it named them “Ritz” to mean quality and class, the type of snack a guest might eat at César Ritz’s line of luxury hotels in Europe.
Director
Brand New School: Jonathan Notaro

Shot on Location in Buenos Aires

Production & Post Production
Brand New School, New York

Executive Producer:
Danny Rosenbloom
Director of Photography:
Marcelo Durst
Line Producer:
Sarah Dowland
VFX Supervisor:
Ylli Orana
Storyboard Artists:
Brian Wilcox, Eric Cherry, Julian

Argentina Production
Benito Cine
Executive Producer:
Georgos Nicolaides

Post Production
Creative Director
Jonathan Notaro
Senior Producer:
Devin Brook
Technical Director/CG Lead:
Ylli Orana
3d Animation:
Han Ho, Carmine Laietta, Adam Rosenzweig
Lead Compositor/Flame Artist:
Alex Postelnicu
Rotoscoper:
Sergei Martirosov, Carlos Rosario

Editorial
Go Robot, New York
Editor:
Adam Liebowitz

Telecine Artist
Billy Gabor, Company 3, New York

Agency
Euro RSCG Worldwide

Music
Rogue Wave:
Mix
Sound Lounge


See also
The New York Times Article