First we designed twelve albums featuring the most exciting fake artists of our time. Then we printed them and played them hundreds of times. Then we choreographed this dance of words, illustrations, styling, photography, a DJ and a techno crane – and a brand new track by N.E.R.D. Judge the albums by their covers in this spot for the new Zune Pass via T.A.G.
Directors
Brand New School:
Jens Gehlhaar & Ludovic Schorno

Shot on location in Los Angeles

Production & post production
Brand New School, Los Angeles
Designers (cover art):
Andy Bernet, Eli Carrico, Anthony Furlong, Wakako Ichinose, Jeremy Landman
Still Photographer (cover art):
Ian Brook
Production Designer:
Brian Branstetter
Stylist:
Jeanne Yang
Director of Photography:
Tami Reiker
Editor:
Mark Imgrund
Flame Artist:
Ryan Yoshimoto
Line producer:
Annie Johnson
Post producer:
Darren Jaffe

Agency
T.A.G., San Francisco

Music
N.E.R.D., "Spaz"

See also
For more fake albums: Amex Plum "Music Direct"
For fake posters: Cokemusic.com "Fliers"