Ford Trucks

Built Ford Tough

Saul Bass-inspired design meets the heavy duty power of Ford trucks.

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​These animated spots for the legendary auto manufacturer’s annual Built Ford Tough sales event hit the air during the opening week of the NFL season. Taking a visual cue from the work of Saul Bass, these spots brought a new look to Ford’s popular campaign. Instantly recognizable, yet endearingly fresh.

Agency
Team Detroit

Flame Artists
Mark French, Greg Cutler

Tracking
Bogdan Mihajlovic

Storyboard
Max Forward

Colorist
Tom Poole (Company 3)

Director/Executive Creative Director
Jonathan Notaro

CG Leads
Marcus Stokes, Russ Wootten

Designers
Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins

Art Director
Kris Wong

3D Animation
Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im

Editor
Erik Barnes

Producers
Steiner Kierce, Johnna MacArthur

2D Animation
Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken

Assistant Editor
Sterling Robertson