Nike

Huarache V Creator

Native American indian sport gets the old school primal treatment for our friends at Nike.

Lacrosse is a sport that originated in Native American cultures, so for their new line of lax cleats, Nike sought to pay tribute to the sport’s forefathers. We created this stylized animated spot for the Huarache V Creator cleats that draws on centuries-old lore for a powerful, awe-inspiring visual story.

Agency
Y&R Chicago

Head of Production
Julie Shevach

Art Director
Andres Rivera

Executive Creative Director
Jonathan Notaro

Concept Artist
Will Rosado

Cel Animators
Will Pittas, Jeff Bryson

Managing Partner
Devin Brook

CG Supervisor
Russ Wootton

Designers
Kyle Fewell, Justin Harder, Kris Wong, Andres Rivera

3D Modeling
Scott Denton

Storyboard Artist:
Hugh Keenan

Animators
Jeff Bryson, Olle Engstrom, Peter Harp, Vivian Kim, Sean Lattrell, JaeWoo Park, Joey Park