Keurig

Kold

New advertisements for Coca-Cola's and Kuerig's venture fizz to a new pop-explosion.

Keurig knew that they needed an eye-catching introduction for the launch of their new Kold beverage maker. So they tapped Brand New School and agency Havas to create a fast-paced, mixed-media montage of what it feels like to experience the Keurig Kold and its line of beverages. Featuring an exclusive partnership with Coca-Cola, the Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups.

The Brand New School team found beauty in the fractured icy textures, and captured it using gorgeous macro shots, as well as stunning slow motion and stop motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50 foot photobubble with balloons and detonating an explosive in an oversized ice cube.

Agency
Havas Worldwide

Executive Creative Director
Jonathan Notaro

Managing Partner
Devin Brook

Supervising Producer
Suzanne Potashnick

Editor
Moss Levenson

Director
Chris Dooley

DP.
Jim Matlosz

Creative Director
Chris Dooley

VFX Supervisor
Mark French

Assistant Editor
Tyler Byrnes

VFX Supervisor
Mark French

Designers
Andres Rivera, Jeff Welk, Morten Kühl Christensen, Kris Wong, Serge Kirsanov

Flame Artists
Mark French, Kirk Balden

Colorist
Colin Travers

3D Artists
Morten Kühl Christensen, Dan Bradham, Jeff Bryson, Shane Csontos-Popko

Line Producer
David Wolfson

CG Supervisor
Russ Wootton

Storyboard Artist
Ryan Beckwith

Head of Production
Julie Shevach

Post Production
Brand New School