Oreo

Play With Oreo

Creating an ownable visual language to be used across all media for our favorite cream-filled friend.

Everyone’s got a different way they eat an Oreo. Some of us twist it, some of us lick it, some of us dunk it, and some of us just go all in. Bottom line: there’s no wrong way to eat an Oreo. We linked up with The Martin Agency to produce this spot for the fabled cookie’s 2015 global campaign that celebrates all the different methods of eating everyone’s favorite cookie. The spot features an original earworm of a jingle by French dance-pop artist Yelle, which is sure to get stuck in your head for weeks to come.

Agency
The Martin Agency

Head of Production
Julie Shevach

VFX Supervisor
Mark French

3D Lighting
Michael Lampe, Sylvia Apostol

Storyboard Artists
Fred Fassberger, Tung Chow

Executive Creative Director
Jonathan Notaro

Producer
Johnna MacArthur

Technical Director
Dan Bradham

3D Modelers
Atsuki Hirose, Scott Denton, Young Lee

Assistant Editor
Tyler Byrnes

Creative Director
Dennis Go

Designers
Andrés Rivera, Jeffrey Welk, Jungeun Kim, Lindsey Mayer-Beug, Serge Kirsanov, Kris Wong

3D Animators
Carmine Laietta, Jon Burke, Spyridon Serbos, Sam Crees

3D Riggers
Jason Bikofsky, Jonah Austin

Managing Director
Devin Brook

CG Director
Russ Wootton

3D Artists & Cel Animators
Jeff Bryson, Morten Kühl Christensen

2D Compositors
Jeen Lee, Jeff Billon