Hyatt Place

There's A Place For You

Shifting sets show off the benefits of staying at Hyatt Place for business.

Art direction that takes visual cues from theatrical design, fashion, and furniture set styling.

​As Hyatt overhauls their company-wide aesthetic, they sought to reintroduce Hyatt Place, their chain of hotels catering to the business-minded traveler. Enter Brand New School director Jonathan Notaro, who directed a new campaign for the brand in collaboration with agency Toth & Co. Taking cues from theatrical productions, we used in-camera effects and clever transitions to shift from every feature that makes Hyatt Place the go-to destination for those who need a place to lay their hat when duty calls out of town.

Agency
Toth & Co.

Head of Production
Julie Shevach

Line Producer
David Wolfson

3D Tracking
Dan Bradham

Director/Executive Creative Director
Jonathan Notaro

Producer
Misha Brea

Lead Flame Artist
Mark French

2D Animation
Kajse Rasten

Managing Partner
Devin Brook

Flame Artist - "Jane"
Greg Cutler

Rotoscoping
Josh Bush

Colorist
Mark French

DP.
Tommy Wildner

Designers
Andres Rivera, David Chen, Sakona Kong, Emeric Trahand, Jeff Welk, Joel Watkins

Storyboard Artist
William Rosado