“Karamel Sutra” is coming to Europe…and this time it’s not courtesy of Sting. We tag-teamed with Amalgamated NY to create this spot, which taps into the mind of Ben & Jerry’s world famous spokeswoman, Woody.
The first question we asked ourselves was how we could arouse the European audience? Answer: By having our beloved Woody stage a journey to the “Karamel Core” of the ice cream. After months of putting Woody in all sorts of precarious positions, her endurance paid off.