We never really think about what goes into the devices we use. All of those tiny components are made up of elements, just like anything else. And a lot of these elements can originate in regions poisoned by conflict. Intel has taken huge strides to create the world’s first commercially available conflict-free microprocessor by starting from scratch and finding a better way to harvest the minerals needed to manufacture this technology. Brand New School was honored to work on this project, which combines 3D animation with footage of conflict-ravaged areas such as Democratic Republic of the Congo.
2014 Cannes Lions