Brand New School

HP Evolve
Share
Director
Jonathan Notaro
Keywords
- animation
- live action
- vfx_
- commercials
- tech
- psa_
About

A once virile, but now obsolete and lonely laptop is brutally discarded, only to be magically reincarnated as a young and vibrant symbol of hope. Director Jonathan Notaro does his part in promoting recycling of one of the biggest polluters of the planet in this commercial for HP via Goodby Silverstein & Partners.
Credits
- Production Company Brand New School, New York
- Executive Creative Director Jonathan Notaro
- Line Producer David Wolfson
- Production Supervisor Jan Van Dyke
- Cinematographer Marcelo Durst
- VFX Supervisor Vadim Turchin
- Production Designer Greg Blair
- Post-Production Brand New School, New York
- CG Supervisor Vadim Turchin
- 3D Lead Mike Marsek
- 3D Tracking Han Ho, John Kalaigian
- 3D Modeling Adam Rosenzweig
- 3D Animation Mike Garcia, Matt Guzzardo
- 3D Lighting Iggy Ayestaran, Aditi Kapoor
- Flame Artist Mark French
- Compositors Marion Ennis, Scott Winston
- Storyboard Artists William Rosado, Brian Wilcox
- Executive Producer Danny Rosenbloom
- Senior Producer Devin Brook
- Agency Goodby Silverstein & Partners, San Francisco
- Music Wye Oak “Regret”
- Sound Designer Josh Abbey