Our friends at Coca-Cola did not budge when we told them the answer to their problem was to build a 50’ wide, 17’ high, and 2’ deep Coca-Cola Spencerian script – quite on the contrary. Our proposal was met with such enthusiasm that we were the ones left wearing incredulous stares. To top it off, these fine folks also decided to drop Coke Red and adapt their color scheme to this unique project. Three weeks, a few tons of metal and 10,000 square feet of blue fabric later, there it was, ready for action.
Directed by Jens Gehlhaar and Ludovic Schorno, this 17-screen outdoor installation at Los Angeles premier entertainment destination L.A. Live, takes a contemplative view of life in the sunshine state. Basking in a sunset-inspired colorfield, the massive Coca-Cola logo acts as backdrop and playground for Californian active lifestyles.