Trying to catch an imaginary football on a crowded sidewalk in the middle of Manhattan may not get you drafted into the NFL, but at least you’ll be able to say you played catch with Tom Brady on 5th Avenue on your lunch break! W+K New York invited Brand New School and Monster Media to produce ESPN’s new Interactive Storescapes in New York, Boston, and Chicago. The gesture-recognizing touch screen billboards offer the challenge to any pedestrian to catch a pass from some of the world’s greatest quarterbacks. We designed and animated the players and environments using a mix of motion capture and traditional 3D animation. Now put down that mouse and go try out for the NFL.
Winner, Silver Lion - Outdoor/Ambient: Digital Media
Winner, Interactive Storefront, Experiential
Digital Out-of-Home Awards
Winner: Best Use of Interactive Technology