It’s a brand new Cartoon Network. After months of drawing, erasing, snacking, singing, dreaming, painting on dogs, arm wrestling, and, above all, animating, we’re finally ready to share our top-to-bottom brand expansion of the 18-year-old network. Our graphic overhaul included everything from redrawing their logo to creating a typographic system that could be played out on the airwaves, online and in print.
We imagined the checker as a gameboard, ready to be played; a graphic designer’s grid; a rule-based system that encouraged unexpected permutations. Leading an incredibly robust (and checkered) team of designers, illustrators, animal trainers, and animators, Brand New School created an arsenal for the CN team. From lower thirds, to bugs, to menus, to endpages to idents, to tapping our favorite illustrators for network IDs, we constantly looked for ways to explore this simple idea, building a visual language that fit a multitude of different parts together in harmonious yet unpredictable ways.
A giant thanks to everyone at Cartoon Network who both encouraged our creative process and gave us invaluable insight along the way. Kudos also go to Mad Decent and Michael Koehler for fantastic music and sound design. And now, without further ado, check it…
Best Channel Design, Broadcasting Category