ProjectsGillette ProShield


For the worldwide launch of the new Fusion ProShield, Gillette wanted to go above and beyond the normal campaign with something that combined elements of live action, motion graphics animation, and interactivity. They found the perfect partner in Brand New School. Director Chris Dooley and his team got to work in New York designing a completely new brand identity that would live throughout the campaign, before jetting to South Africa for a three week live action shoot. A custom-built set was created on the Cape Town soundstage with massive screens that displayed video content while the action was being shot. The BNS Digital team developed a motion-reactive system that would correspond to a technician’s movements in real time with animated graphics. Adding to the magnitude of this project, the campaign received a dark, moody soundtrack written by Grammy- and Academy Award-winning composer Atticus Ross (The Social Network, The Girl With The Dragon Tattoo).


Chris Dooley




  • DirectorChris Dooley
  • Managing PartnerDevin Brook
  • Head of ProductionJulie Shevach
  • DPJonathan Sela
  • Line ProducerDavid Wolfson
  • Digital Director/Chief TechnologistJustin Bakse
  • ProducerChad Carbone
  • VFX Supervisor/Flame ArtistMark French
  • DesignersAndres Rivera, Jeff Welk, David Chun, Chieh Yeh
  • Storyboard ArtistsRyan Beckwith, Hugh Keenan
  • Flame CompositorsKirk Balden, Kevin Quinlan
  • 3D ArtistsDan Bradham, Morten Kühl Christensen
  • 2D AnimatorsPeter Harp, Joel Watkins, Michael Constabile, Adam Stockett, Morten Kühl Christensen
  • EditorsRon Brodie, Eron Otcasek
  • Assistant EditorsTyler Byrnes, Rachel Ambelang
  • MusicBarking Owl
  • Audio FinishingHeard City
  • TelecineCompany 3