In the final chapter of what will historically be referred to as the “The Folding Era”, we bring you this new spot for Toyota. From accordion folding gas stations to paper lantern airbags, each flapping and folding scenario echoes the car’s expansive features. Simultaneously, a light-hearted narrative of a romantic pair and their five friends getting ‘Ravical’ in their new RAV4 plays out. And yes, one of them does indeed have a mustache.
A big thanks to our friends at Saatchi and all those involved in this rather ambitious production, proving that even a raging California wildfire can’t stop us from getting the job done.