Barbara Kruger came to us to help her in the production of a site specific video installation for Ecritures Silencieuses a show at the Louis Vuitton Cultural Space in Paris. What started as technical problem solving quickly turned into a creative collaboration where we made sure Barbara’s high production standards would be maintained in a spatially challenging environment. The 5 minute bilingual typographic animation is projected in a 35’ tall rotunda literally surrounding its audience in a seamless flow of words and imagery.
Barbara initially provided us with very precise scripts and imagery. With a limited and focused team we spent the next three months refining the typography and pacing and took great care in maximizing the cyclical nature of the installation. In keeping with Barbara’s historical use of Helvetica Compressed, we customized the typeface ever so slightly to work with a variety of different layouts and translation within the space.