Amid the chaos of Times Square this holiday season, an eye-catching display created by Brand New School for Oreo captured the attention of tourists and locals alike. Spread across several screens on the NASDAQ and Thomson Reuters buildings, this project brought some sweetness to the busiest intersection in the world. Our design and 3D teams worked hand-in-hand to create these awe-inspiring digital billboards that shows everyone comes together over the deliciousness of Oreo cookies.
Thanks to our friends at The Martin Agency for such a fun project!
Art Directors Club
Bronze Cube, Ambient/Experimental Advertising - Large Scale