Brand New School teamed up with Venables Bell & Partners, Ebay, and Toys for Tots to create these digital storefronts in New York and San Francisco. The storefronts allowed people to purchase and donate toys on the spot, effortlessly and securely, using their mobile devices. When a shopper visited a product page the matching toy in the storefront would come to life via a whimsical animation. When purchased, the toy would celebrate, rewarding the shopper for their holiday spirit.
In Book, Mobile Interaction & Experience