The anthemic brief from our partners at BBDO was quite simple: illustrate “Your Thing” to show how our thing and gets you “More for Your Thing” in as many styles as possible, integrate energetic transitions, and end by exploding our logo. Easy enough?
Designs and ideas had no restraints, inspired by everything from the pop art of Lichtenstein to the bling of melting gold, all polished to a shine. Transitions are meticulously crafted with hand sculpted frames to ensure fluidity between the vastly different pop cultured inspired genres. Blowing up the AT&T logo was the icing on the cake, yielding a visual identity that translated to the broadcast campaign, print, social, and a stadium near you.