Brand New School Bulletin

Phoenix in the House

Jonathan Notaro — Thu, 23 May 2013 09:46:42 -0400

French rockers Phoenix recently stopped by BNS NY to shoot a short performance clip. Check out their acoustic version of “Entertainment”, featuring Sean’s dog Eno.

Their new album “Bankrupt” is amazing and you should download it here .

Jonathan Notaro talks to Print about Ed Fella

Joe Tirabassi — Thu, 23 May 2013 09:46:51 -0400

Jonathan Notaro recently spoke with Print Magazine to offer some kind words on the incomparable Ed Fella, the legendary CalArts professor who has announced his retirement. The AIGA medalist has been called “one of the most influential designers of the last quarter century.”

Head over to Print to check out what Jonathan had to say about Ed.

Sonicare on Adweek’s The Spot

Joe Tirabassi — Mon, 13 May 2013 15:54:16 -0400

Adweek recently did a feature on our Sonicare “5000 Years” spot, with some behind-the-scenes intel from director Jonathan Notaro. They say a magician never reveals his secrets, but we decided to make an exception this time around! Check it out here.

experimenting @ bns.labs

Justin Bakse — Wed, 22 May 2013 10:41:38 -0400

Having grown tired of sketching out our ideas by hand, Greg and I have started to automate the process.

KPCTH Expands

Justin Bakse — Thu, 25 Apr 2013 15:12:08 -0400

Two new bns.labs-created interactive installations open at the Kaiser Permanente Center for Total Health in DC. Pictured above is the awesome new Augmented Reality Exam Room tour.

Citi Bicentennial

Justin Bakse — Thu, 25 Apr 2013 10:54:35 -0400

To help Citi celebrate their 200 years, Brand New School creates a series of data visualizations showing what happens in day of global banking.

bns.labs @ TEDMED

Justin Bakse — Wed, 22 May 2013 10:41:24 -0400

Brand New School’s Augmented Reality Exam Room was featured as part of Kaiser Permanente’s booth at TEDMED. The iPad-based tour, created for the KP Center for Total Health, uses AR to enliven a model exam room with animated 3D characters and content, allowing visitors to explore the healthcare innovations behind everything they see. Visitors can even take their picture with some of the characters featured on the tour.

Sonicare spot garners praise

Joe Tirabassi — Fri, 26 Apr 2013 17:23:37 -0400

Brand New School’s “5000 Years” spot for Sonicare was recently featured by Shots in their Video Showcase.

Brush up on some more praise for the Sonicare spot from Dexigner, Little Black Book and Advertolog.

Mark French joins BNS New York

Joe Tirabassi — Fri, 26 Apr 2013 17:22:42 -0400

Brand New School welcomes Flame Artist Mark French to their team of top creative visual effects talent. French has joined BNS after nearly a decade of freelancing as a Flame Artist and VFX Supervisor at top VFX Facilities in New York including The Mill, Psyop, MassMarket, Framestore, and – of course – Brand New School.

Creativity highlights Starbucks spot

Joe Tirabassi — Sun, 07 Apr 2013 12:43:57 -0400

The bastions of advertising taste at Creativity recently featured our Starbucks stop-motion spot. Check it out!

Brand New Studio!

Joe Balint — Thu, 25 Apr 2013 09:56:15 -0400

We are pleased to announce that after many years of struggling to make an old space work, we have finally moved in to our shiny new studio. Fulfilling yet another page in our long term plan to work bare foot from the sand, we are now 14 blocks closer to the beach in our new 12th street studio.

BNS & Olson’s spots for Whole Foods on ADWEEK’s Ad of the Day

Danny Rosenbloom — Sat, 06 Apr 2013 23:07:16 -0400

Thanks again (and again and again) to our old friends at Olson – they just keep bringing us the cool stuff we crave; Hey, there’s nothing more delicious than a ruined meal…

Check out our latest collaboration for Whole Foods on ADWEEK’s Ad of the Day

BNS hits the Democratic Nat’l Convention at 7pm

Danny Rosenbloom — Sat, 06 Apr 2013 23:07:16 -0400

At 7pm tonight, Nancy Pelosi will show the world that all you really need is a little design and animation to swing the course of events…
Check out the :60 spot

Democrats Facebook Page announcement

Politico’s mention

Thanks to everyone at GSD&M & the DCCC for giving us our own chance to contribute.

Jive Goes Live!

Danny Rosenbloom — Sat, 06 Apr 2013 23:07:16 -0400

If you find yourself in Times Square this week, watch out for random acts of destruction emanating from the offices above. Our Nasdaq building billboards might bring out the worst from the cubicles overhead.

Check out the spot, banners, cinemagraphs & billboards Here
And take a look at the Nasdaq billboards running in Times Square Here

eBay “Give A Toy” a winner for D&AD’s 50th

Jonathan Notaro — Thu, 25 Apr 2013 09:56:37 -0400

More accolades for our collaboration with Venebles in San Francisco on the eBay & Toy for Tots interactive storefront – We are in-book for the Mobile Marketing category at D&AD.Check it out!

eBay “Give A Toy” Shortlisted at Cannes!

Jonathan Notaro — Thu, 25 Apr 2013 09:56:33 -0400

BNS, eBay and our friends at Venebles in San Francisco have something to be happy about, out interactive installation for eBay & Toy for Tots has been shortlisted at the Cannes Lions international Advertising Festival.Check it out!

BNS wins AICP for design at MoMA, Finally!

Jonathan Notaro — Sat, 06 Apr 2013 23:07:16 -0400

BNS was top of the class in the design category at the AICP Show, taking home the trophy for “Only The Brave.” The show, held at the Museum of Modern Art in New York, honors the best in commercial advertising. The OTB spot, created in collaboration with Antidote and Diesel, was one of two pieces honored for excellence in design. All of this years winners will be held forever in the MoMA archives.

Sean Dougherty Returns to BNS as Creative Director

Jonathan Notaro — Thu, 25 Apr 2013 09:57:33 -0400

Twelve years ago when BNS opened its doors in Venice, California, Sean Dougherty was one of its first employees. He became the company’s senior art director. Since 2010, he has served as associate creative director and director for Superfad in New York. BNS proudly welcomes Sean back as a creative director and director.

Jerry?

Jonathan Notaro — Sat, 06 Apr 2013 23:07:16 -0400

Jerry Seinfeld crashed the BNS studio in Santa Monica on Monday. Seems Jerry was just in the neighborhood and needed to use the toilet? Yes, we can’t believe it either, Mr. Seinfeld apparently roams around Santa Monica stumbling into offices to relieve himself. It’s like a scene out of Curb Your Enthusiasm",right?

OTB DA Shortlist

Jonathan Notaro — Sat, 06 Apr 2013 23:07:16 -0400

We were delighted to hear some good news from across the pond, our labors for the OTB project were rewarded by the London Design Week Awards.

Congratulations to all of our fellow Design Week Awards 2012 finalists!

Huber heads west

Joe Tirabassi — Sat, 06 Apr 2013 23:07:16 -0400

Renowned Flame artist Blake Huber will be leaving BNS New York for the sunny confines of the Santa Monica office. The Indiana native will be returning to California after several years in New York. Blake’s work has won multiple awards, and as Flame artist and lead compositor, he has become an invaluable part of the staff.

SNL & BNS – together again

Danny Rosenbloom — Sat, 06 Apr 2013 23:07:16 -0400

Flattery comes in such mysterious ways these days. We were lucky enough to have the gang at SNL spoof our most recent Old Navy project. Watch SNL’s version of the BNS’ Old Navy spot with Quirky icon Mayim Bialik!

Other Bee Bots buzz:
Kveller
Refinery29
ZAP2it
Lipstick Alley
Hollywood Reporter
Vulture
Zimbio

Perez Hilton loves the BNS Old Navy spots!

Joe Tirabassi — Sat, 06 Apr 2013 23:07:16 -0400

Celebrity blogger Perez Hilton deemed the recent Bee Bots spot BNS did for Old Navy “HIGHlarious.” Perez gushes over the reuniting of Blossom cast members Joey Lawrence and Mayim Bialik. Check out his site for more!

School Is In Session

Joe Tirabassi — Sat, 06 Apr 2013 23:07:16 -0400

Today Executive Producer Devin Brook lectured at the Columbia Business School on the production of media content. The Director of Columbia’s Institute for Tele-Information invited him in order to provide a perspective on content production that steps outside of the traditional network model.

Buzz builds behind Blossom Bee Bots

Joe Tirabassi — Sat, 06 Apr 2013 23:07:16 -0400

The Huffington Post recently gave some love to our Bee Bots spot for Old Navy that features Mayim Bialik and Joey Lawrence of 90s sitcom Blossom.