For more than a decade Jonathan has remained one of the driving creative forces in design. He is an acclaimed Creative Director and Director who draws inspiration from a broad cross-section of life’s influences to create his playful, yet classical perspective. It is this journey that led him to start Brand New School in 2000 with the intention of building an avant garde atmosphere for creating compelling forms of visual communication.
Jonathan entered design from the California Institute of the Arts (CalArts), earning a position as an art director at famed Fuel/Razorfish, before eventually striking out on his own. Since then, he has emerged as an industry leader, setting trends across a range of disciplines including live-action, motion graphics, experiential installations, and web and mobile experiences. Jonathan has acted as the visual architect behind advertising campaigns for major brands, including Apple, Ikea, Budweiser, HP, BBC, Jeep, Samsung, Toyota, Jack Daniels and countless others.
He has received recognition from the Art Directors Club, the Cannes Lions Awards, the Clios, the D&AD, the AIGA, PROMAX/ BDA, and the Type Directors Club, and is an ADC Young Gun. Jonathan continues to share his knowledge by participating in workshops and lecturing across the globe.
At Brand New School, Jonathan is not just a leader, but a champion of his company’s signature style and culture. Relying on inspiration from his colleagues, and on his own well-honed instincts, Jonathan consistently infuses Brand New School’s work with creativity and soulful purpose.