“The new ads have solidified a sense of a ‘BusteloVerse.’ Drawing from the archetypes I grew up with was amazing — Titis, abuelas, the Coco Frio guy, and the bodega owner from Lina’s local store all get their moment in the spotlight. Lina’s world felt more vibrant than ever. We had the chance to illustrate these connections; observing Lina’s interactions with her family, friends, and neighborhood at various times, all while enjoying a delicious iced coffee.”

Brand New School’s Andres Rivera, creative director and lead designer of Café Bustelo’s “Esta Aqui” campaign, spoke to Marketing Dive about his work on the brand’s latest vibrant and caffeinated film. Read more (and head to the refrigerated section of your local bodega if possible) and join us in celebrating Latin American culture and summertime with the latest spot for Café Bustelo starring one of our favorite characters, Lina: “Make It Latin.”

Read the full article here.