Love to see our work with VCCP for White Claw in this article from Adweek, ranking the top 20 brands by how much their equity changed with Gen Z during the second quarter of 2023. White Claw holds the #1 spot, touting successes with both their hard seltzer and a new line of vodkas and canned cocktails. Always a pleasure working with these partners on both the ads and OOH campaign that “tied their brand identity with festival season and summer fun in the minds of consumers.” 

Read more on AdWeek here.