"With AI, we're witnessing the birth of a new medium,"

Replit co-founder and CEO Amjad Masad said, opening Vibecon. "Every generation gets a few moments like this: photography, film, the internet." For a conference with no precedent to follow, BNS built every piece of the campaign to champion it.

The website itself was built on Replit's platform: their own tool put to use. Across New York City, including a takeover of Times Square, the same idea showed up at a scale nobody could scroll past.

Then it showed up again at the door, in a completely different form: a live, camera-reactive installation built by BNS's creative technology team that greeted every attendee walking in, turning their own reflection into moving chrome the second they stepped close. Three different mediums, the same idea running through all of them: if code deserves a seat next to design, art, and culture, the work had to be built the same way.