Capabilities
Despite adopting new technology at a rapid rate, the majority of people have not held their oral healthcare to the same standard. To illustrate this dilemma, BNS director Jonathan Notaro and the BNS NY team created a vivid story of one man’s journey through 5000 years of manual toothbrushing technology.
Working with the ad wizards at Ogilvy, we then doubled down and created Sonicare’s Institute of Obsolescence, where The Dean evaluates the efficacy of 5000-year-old technology.
Credits
ClientPhilips Sonicare
- AgencyOgilvy
- COO/DirectorJonathan Notaro
- CinematographerThomas Wildner
- ProducersRyan McReeJulieShevach
- Production CoordinatorMisha Brea
- Storyboard ArtistRyan Beckwith
- LightingRyan LangMark RohrerShuChen Lin
- EditorNathan Caswell
- Technical DirectorDaniel BradhamMarco Maldonado
- CG SupervisorVi Nuygen
- Line ProducerDavid Wolfson
- Matte PainterTim Matney
- 2D AnimationAndy Mastrocinque
- CompositingTim ReganThomas PanaylotouKevin Jones
- Animation DirectorRuss Wootton
- DesignerKaya OnoRicardo VillavicencioLeta SobierajskiAndre JuradowitchGeorge FuentesNoah ConopaskSakona Kong
- 2D AnimationConnieRichKevin
- ColorCompany 3
- RotoscopingJ BushConnie ConradBOT VFX
- Executive ProducerDevin Brook
- 3D AnimationJerry ChowVinh ChungGeorge SmaragdisSpyro SerbosGrant CuerloWalter LubinskiJordan BiltAnderson Ko
- 3D TrackingRich MaganTommy SmithZhenting ZhouThe Integration Company
- ModelingHousein Rodrigo CornellGarrett Norlin
- Flame ArtistBlake HuberJoe VitaleJaime AguirreDino TsaousisChris Memoli