Sonicare

5000 Year Journey

An unexpected creation story about the toothbrush that paved the way to more narrative content.

Despite adopting new technology at a rapid rate, the majority of people haven’t held their oral healthcare to the same standard. To illustrate this dilemma, BNS director Jonathan Notaro and the BNS NY team created a vivid story of one man’s journey through 5000 years of manual toothbrushing technology.

Agency
Ogilvy

DP
Thomas Wildner

Producer
Ryan McRee, Julie Shevach

Production Coordinator
Misha Brea

Storyboard Artist
Ryan Beckwith

Lighting
Ryan Lang, Mark Rohrer, ShuChen Lin

Editor
Nathan Caswell

Chief Creative Officer
Jonathan Notaro

Technical Director
Marco Maldonado, Dan Bradham

CG Supervisor
Vi Nuygen

Line Producer
David Wolfson

Matte Painter
Tim Matney

2D Animation
Andy Mastrocinque

Compositing
Tim Regan, Thomas Panaylotou, Kevin Jones

Animation Director
Russ Wootton

Designer
Kaya Ono, Ricardo Villavicencio, Leta Sobierajski, Andre Juradowitch, George Fuentes, Noah Conopask, Sakona Kong

2D Animation
Connie, Rich, Kevin

Color
Company 3

Rotoscoping
J Bush, Connie Conrad, BOT VFX

Executive Producer
Devin Brook

3D Animation
Jerry Chow, Vinh Chung, George Smaragdis, Spyro Serbos, Grant Cuerlo, Walter Lubinski, Jordan Bilt, Anderson Ko

3D Tracking
Rich Magan, Tommy Smith, Zhenting Zhou, The Integration Company

Modeling
Housein Rodrigo Cornell, Garrett Norlin

Flame Artist
Blake Huber, Joe Vitale, Jaime Aguirre, Dino Tsaousis, Chris Memoli