“Karamel Sutra” is coming to Europe…and this time it’s not courtesy of Sting. We tag-teamed with Amalgamated NY to create this spot, which taps into the mind of Ben & Jerry’s world famous spokeswoman, Woody.
The first question we asked ourselves was how we could arouse the European audience? Answer: By having our beloved Woody stage a journey to the “Karamel Core” of the ice cream. After months of putting Woody in all sorts of precarious positions, her endurance paid off.
Executive Creative Director
Justin Fines, Emeric Trahand, Adam Wentworth
Brand New School
Scott Denton, Anthony Jones, Young Lee, Alec Vacura, Jeff Bryson
Scott Denton, Joseph Ibrahim, Young Lee