Adobe Max
Identity
A curated identity for the ultimate creative conference.
In our latest collaboration with Adobe, we were approached to help develop the identity for their annual one-week creative conference, Adobe Max. With a focus on diversity and global reach, the project was as much about curation as it was about design.
We began by tapping our creative network and researching emerging talent across the globe. Our resource coordinators and talent managers dug through thousands of portfolios to find artists with unique perspectives, whose sensibilities represented the Creative Cloud segments of Design, Photography, Illustration, Video, UX, 3D and AR. The most difficult part was distilling this expansive search, which unearthed a plethora of uniquely talented artists, down to only six.
We worked with each artist to create a key visual of the MAX logo in their own style, making sure the directions contrasted one another while utilizing the range of creative cloud offerings.
We then connected these works through a sequence to create a hero animated brand moment for the MAX conference.
Seamlessly transitioning between each piece of artwork, the MAX logo architecture remains consistent to bridge the different designs.
The key visuals were leveraged across a variety of communications to promote the MAX conference.
Chief Creative Officer
Jonathan Notaro
Creative Director
Brumby Boylston
MAX Designers
Smeccea, Kota Yamaji, Omar Aqil, Nini Sum, Michelle D’Urbano, Wallen Diaz
Additional Design
Rachel Brickel, Heather Aquino
Storyboards
Tung Chow Hsieh
2D Animators
Abigail Fairfax, James Vogel, Scott Jonnson, Simon Chan, Ian Joslin
3D Animation
James Vogel, Simon Chan
Lead Compositor
James Vogel
Managing Partner
Devin Brook
Executive Producer
Garrett Braren
Head of Production
Johnna MacArthur, Tita Poe
Producer
Kyle McKeveny
Assistant Editor
Andrew Polich
Resource Coordinator
Kelly Cousins
General
Newsletter
