In our latest collaboration with Adobe, we were approached to help develop the identity for their annual one-week creative conference, Adobe Max. With a focus on diversity and global reach, the project was as much about curation as it was about design.
We began by tapping our creative network and researching emerging talent across the globe. Our resource coordinators and talent managers dug through thousands of portfolios to find artists with unique perspectives, whose sensibilities represented the Creative Cloud segments of Design, Photography, Illustration, Video, UX, 3D and AR. The most difficult part was distilling this expansive search, which unearthed a plethora of uniquely talented artists, down to only six.
Chief Creative Officer
Smeccea, Kota Yamaji, Omar Aqil, Nini Sum, Michelle D’Urbano, Wallen Diaz
Rachel Brickel, Heather Aquino
Tung Chow Hsieh
Abigail Fairfax, James Vogel, Scott Jonnson, Simon Chan, Ian Joslin
James Vogel, Simon Chan
Head of Production
Johnna MacArthur, Tita Poe