Capabilities
When the financial giant set out to announce bold new ambitions, community initiatives, and brand promises, they challenged us to find a way to spread the word that was exciting and undeniably AMEX. We leveraged their iconic blue box to think outside the box, creating a visually-stunning film that takes viewers on a metaphorical journey using familiar AMEX branding elements.
Problem
How do you help one of the world’s most iconic companies think outside the box to unveil something new about themselves while still staying true to their beloved brand?
Insight
Break open the box. Help audiences envision possibilities for the AMEX brand beyond the products and services they already know and love.
Solution
Re-imagine AMEX’s iconic blue box logo to communicate AMEX’s unique company values and bold ambitions in a fresh new engaging visual narrative.
Result
We helped loyal customers feel comfortable and valued, yet excited to be a part of the bold new future of AMEX.
Credits
ClientAmerican Express
- AgencyMomentum Worldwide
- Creative DirectorAndrés Rivera
- Exec. Creative DirectorJonathan Notaro
- Head of ProductionJulie Shevach
- Managing PartnerDevin Brook
- Art DirectorAndrés Rivera
- DesignersAbigail GohJesse Harp
- 2D AnimatorsGerald SotoPeter HarpOlle EngstromEddie Song