Capabilities
Android Summer Spotlight is a suite of films that launches and communicates innovative new features in Android 11.
In collaboration with the brand product teams for each Android feature, Brand New School created original concepts, wrote, and produced the films. Being able to shepherd the work from concept to finish allowed us to innovate solutions that communicate this suite of new features in a digestible and engaging way. Some other folks are also fans of the videos, like Gizmodo and the Governor of California.
The importance of understanding those around you seems so obvious, but not everyone is afforded that luxury. We show how Live Caption enables anyone who is having trouble hearing – whether due to hearing loss or just the immediate situation – to communicate more clearly.
Saving a precious few seconds can help our first responders save lives. This story focuses on some very real—and sometimes comedic—scenarios that highlight how a few extra seconds can save the day.
Earthquakes can be life-threatening if you’re caught in a bad spot. Our tongue-in-cheek concept builds a humorous story about how Android’s new early warning system can give you just enough time to get out of harm's way.
Credits
ClientAndroid
- Executive Creative DirectorMagnus Hierta
- 2D Animation DirectorGerald Soto
- CopywriterDavid Muhlenfield
- StoryboardsJP Peer
- Art DirectorsRen ChenCristina Barna
- DesignersOlivia BlancAllen LasseterValentino VilchesJelly Wei
- AnimatorsSung Yeop SimElaine Lee, David JouppiMathijs JuijtenOlle EngstromPhilip NordstromRoss PlaskowJosh ParkerScott JohnsonAnthony KimNaoko Hara
- Assistant EditorAndrew Polich
- ProducerGrant Keiner
- CCOJonathan Notaro
- Audio PartnerTiny Lion
