In the past 12 months, we have seen a pandemic grind our country to a halt, racial injustices brought to the forefront, an election, and an insurrection. The power of a vote is more important than ever, regardless of an individual’s political beliefs. The Brennan Center ensures that this is upheld, which is important work and a cause that needs a voice.
We established a campaign visual language and animation style that is approachable and lends itself to seamless transitions so viewers can be taken on a journey that covers topics from mass incarceration to gerrymandering. Each frame can be paused and used as a hard hitting, stand alone still image, and many were. This allowed for a powerful print and social campaign to be born from the work. Most marketing in the political sphere is a dry testimonial or existing footage and quotes. This compelling story is told via rich, impactful visuals that leave a lasting impression.
Leading up to the inauguration, this video was used to increase awareness around the Center’s core mission of building an America that is democratic, just, and free – for all. To do this, donations and grants are paramount to their success. The film is a rallying cry aimed at galvanizing viewers into either action or supporting the action of the Center.
Chief Creative Officer
Associate Creative Director
Gerald Mark Soto
Mercedes Affleck, Abigail Goh, Andres Rivera, Jelly Wei
Filipe Consoni, Robin Desnoue, Matthew Everton, Anthony Kim, Manuel Neto, Ross Plaskow, Gerald Mark Soto, Michael Towers
Mercedes Affleck, Andres Rivera
Head of Production
Tyler Byrnes, Ryan Rigley