Brennan Center

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A socially relevant campaign to help provide every voter with a voice.

The Brennan Center for Justice, a nonpartisan law and policy institute, was established to uphold the values of democracy and advance reforms that will make American democracy work, for all.

In the past 12 months, we have seen a pandemic grind our country to a halt, racial injustices brought to the forefront, an election, and an insurrection. The power of a vote is more important than ever, regardless of an individual’s political beliefs. The Brennan Center ensures that this is upheld, which is important work and a cause that needs a voice.

We established a campaign visual language and animation style that is approachable and lends itself to seamless transitions so viewers can be taken on a journey that covers topics from mass incarceration to gerrymandering. Each frame can be paused and used as a hard hitting, stand alone still image, and many were. This allowed for a powerful print and social campaign to be born from the work. Most marketing in the political sphere is a dry testimonial or existing footage and quotes. This compelling story is told via rich, impactful visuals that leave a lasting impression.


Leading up to the inauguration, this video was used to increase awareness around the Center’s core mission of building an America that is democratic, just, and free – for all. To do this, donations and grants are paramount to their success. The film is a rallying cry aimed at galvanizing viewers into either action or supporting the action of the Center.

Chief Creative Officer
Jonathan Notaro

Associate Creative Director
Andres Rivera

Animation Director
Gerald Mark Soto

Mercedes Affleck, Abigail Goh, Andres Rivera, Jelly Wei

2D Animators
Filipe Consoni, Robin Desnoue, Matthew Everton, Anthony Kim, Manuel Neto, Ross Plaskow, Gerald Mark Soto, Michael Towers

Storyboard Artists
Mercedes Affleck, Andres Rivera

Managing Partner
Devin Brook

Head of Production
Johnna MacArthur

Andre Araujo

Associate Producer
Brendan Mills

Assistant Editors
Tyler Byrnes, Ryan Rigley

Michael Waldman

Audio Mixer