Go a Sip Beyond

Not everything is as it seems, and there is always more beyond a first impression.

The seductive narrative introduces the viewer to a world that increasingly becomes more fascinating as they explore three scenes inspired by the distinctiveness that is Campari—as if to recreate those crucial first three sips. Each scene brings the viewers on a curious journey, culminating with the final scene. It’s in this moment they realize that Campari is a spirit that cannot be judged by the first sip or even the second because, like their journey, each experience with Campari introduces something new and enchanting.