Nike
Children's Day
Trippy animated pieces complete with a talking vulture for Nike China's Children's Day celebrations.
Like basketball and skating, there’s a bold scrappiness to each look; a youthful naivety and brash enthusiasm.
To celebrate Children’s Day in China, Nike and Wieden+Kennedy Shanghai commissioned Brand New School to create these absolutely bonkers animated spots featuring some far out sporting scenarios that promote self confidence among kids. In one, a humanoid alien named Allen takes on a fire-breathing, trash-talking mutant flamingo. The other sees a skateboarding dinosaur match wits with a pair of totally radical apes. Both spots feature a magical bandage. Yes, these need to be seen to be believed. With trippy cel animation and eye-popping colorful characters, this was one of the most fun projects we’ve ever worked on.
Agency
Wieden+Kennedy Shanghai
Managing Partner
Devin Brook
2D Animation
Min Kim, Peter Lee, Sol Lee, Pierre Bassil, Laury Santoso, Adam Lawrence
Executive Creative Director
Jonathan Notaro
Creative Director
Brumby Boylston
Head of Production
Amy Russo
Senior Producer
Greg Heffron
Designers/Illustrators
Nick Iluzado, Yoon Kim, Peter Lee
Storyboard Artist
Max Forward
Animation Lead
Scott Uyeshima
Cel Animation
Taik Lee, Aly Tain, Stephanie Simpson, Jamal Ademola
General
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