To celebrate Children’s Day in China, Nike and Wieden+Kennedy Shanghai commissioned Brand New School to create these absolutely bonkers animated spots featuring some far out sporting scenarios that promote self confidence among kids. In one, a humanoid alien named Allen takes on a fire-breathing, trash-talking mutant flamingo. The other sees a skateboarding dinosaur match wits with a pair of totally radical apes. Both spots feature a magical bandage. Yes, these need to be seen to be believed. With trippy cel animation and eye-popping colorful characters, this was one of the most fun projects we’ve ever worked on.
Min Kim, Peter Lee, Sol Lee, Pierre Bassil, Laury Santoso, Adam Lawrence
Executive Creative Director
Head of Production
Nick Iluzado, Yoon Kim, Peter Lee
Taik Lee, Aly Tain, Stephanie Simpson, Jamal Ademola