What’s a cloud made of these days?
Complex IT concepts are usually unreachable for those who aren’t inserted in a niched part of the tech world. Yet, communicating these concepts is essential to democratize knowledge and drive tech closer to humans.
This is exactly what our team accomplished when creating this spot for Cisco. We developed metaphors using relatable real-world objects to engage the viewer.
The variety of visual narratives creates tension and contrast in visuals, translating to the pace at which things happen. What begins as more chaotic slows down with time, while Cisco’s expertise and service are inserted into the scene.
Director / CCO
Associate Creative Director
Jeff Welk, Emeric Trahand, Seba Morales, Theo Daley, Omar Aqil, Ren Chen, Zehan Sheng, Ari Weinkle, Rolando Barry, George Stoyanov, Rik Oostenbroek, Abi Goh
CG / VFX Supervisor
Sebastian Helene, Mario Domingos, Dave Weinstock, Klopas Oey, Pete Germano, Mirelle Underwood, Timur Salikov
Jeff Billon, Paulo Dias, Manu Gaulot
Head of Production
Kyle McKeveny, Christina Chung