Cisco

Cloud Conference

Translating complex cloud concepts in an imaginative and compelling way.

What’s a cloud made of these days?

Complex IT concepts are usually unreachable for those who aren’t inserted in a niched part of the tech world. Yet, communicating these concepts is essential to democratize knowledge and drive tech closer to humans.

This is exactly what our team accomplished when creating this spot for Cisco. We developed metaphors using relatable real world objects to engage the viewer.

The variety of visual narratives creates tension and contrast in visuals, translating to the pace at which things happen. What begins as more chaotic slows down with time, while Cisco’s expertise and service are inserted into the scene.

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Director / CCO
Jonathan Notaro

Associate Creative Director
Emeric Trahand

Designers
Jeff Welk, Emeric Trahand, Seba Morales, Theo Daley, Omar Aqil, Ren Chen, Zehan Sheng, Ari Weinkle, Rolando Barry, George Stoyanov, Rik Oostenbroek, Abi Goh

CG / VFX Supervisor
Russ Wootton

Technical Director
Dan Bradham

3D Artists
Sebastian Helene, Mario Domingos, Dave Weinstock, Klopas Oey, Pete Germano, Mirelle Underwood, Timur Salikov

Lead Compositor
Mark French

Compositors
Jeff Billon, Paulo Dias, Manu Gaulot

Editor
Brad Turner

Assistant Editor
Tyler Byrnes

Storyboards
Carlos Ancalmo

Managing Partner
Devin Brook

Executive Producer
Garrett Braren

Head of Production
Johnna MacArthur

Producer
Kyle McKeveny, Christina Chung

Audio
Zelig Sound