Push button. Get food. Could it get any easier?
When DoorDash asked Brand New School to create a campaign that was both educational and entertaining, a number of ideas popped into our head. But the one that got us the most excited was “Pop-Up”, a concept that was built around the idea that DoorDash delivers a world of restaurants to their customers with the push of a button. What if we had actual restaurants pop up behind people in different unexpected places whenever they use the app? With this concept, we created a product-focused campaign that illustrated the power and convenience of the DoorDash app while showcasing their massive selection of food types and restaurants.
CCO / Director
Associate Creative Director
Troy Burrows, Brian Lum
Emeric Trahand, Corey Langelotti, Javier Tommasi, Theodore Daley
Gerald Mark Soto, Seong Yeop Sim
Tung Chow, William Rosado
Dan Bradham, Jeff Bryson, Michael Garcia, Ken Music, Fabio Medrano, Abigail Goh, Danish Jamil, Mirelle C. Underwood, Sung Kim, Sarah Bocket, Krista Albert, Eric Schnell, Han-Chin Lee, Christina Ku, Ryan Chong, Danesh Taraporevala
John Budion, Greg Cutler, Paulo Dias, Jeff Jdragon Billon, Manu Gaulot, Yinan Xiong
Erik Barnes, Tyler Byrnes
Joseph Bicknell @ CO3
"Got To Get It" by Jesse Marantz
Jeremy Seigel @ Heard City
Head of Production
Kyle McKeveny, Scott Thomas, Nirad Bugs Russell