Amazon Alexa

Echo Dot Kids

Amazon makes us wonder how we survived childhood without a smart device.

Following the success of our previous collaborations, Amazon turned to Brand New School for the launch of the Echo Dot Kids Edition. Shot on location in Austin, TX, the film uses live-action and cel animation to visually explain how the device can be educational and creatively enriching for both children and their families.

Agency
Brand New School

Designers
Andres Rivera, Abigail Goh, Laura Guth, Gemma Correll

Editors
Andrew Jensen, Katharina Glanz

Assistant Editor
Tyler Byrnes

Director
Chris Dooley

2D Animators
Sean Lattrell, Seong Yeop Sim

Flame Artist
Mark French

Executive Creative Director
Jonathan Notaro

3D Animator
Jeff Bryson

Storyboard Artist
Hugh Keenan

Managing Partner
Devin Brook

Head of Production
Julie Shevach

Producer
Johnna MacArthur