HP
Evolve
Electronic junk gets a second life in this mind-bending spot.
A once virile, but now obsolete and lonely laptop is brutally discarded, only to be magically reincarnated as a young and vibrant symbol of hope. Director Jonathan Notaro does his part in promoting the recycling of one of the biggest polluters of the planet in this commercial for HP via Goodby Silverstein & Partners.
Agency
Goodby Silverstein & Partners
Senior Producer
Devin Brook
Cinematographer
Marcelo Durst
CG Supervisor
Vadim Turchin
3D Animation
Mike Garcia, Matt Guzzardo
Storyboard Artists
William Rosado, Brian Wilcox
Executive Creative Director
Jonathan Notaro
Executive Producer
Danny Rosenbloom
VFX Supervisor
Vadim Turchin
3D Lead
Mike Marsek
3D Lighting
Iggy Ayestaran, Aditi Kapoor
Line Producer
David Wolfson
Production Designer
Greg Blair
3D Tracking
Han Ho, John Kalaigian
Flame Artist
Mark French
Sound Designer
Josh Abbey
Production Supervisor
Jan Van Dyke
Post-Production
Brand New School, New York
3D Modeling
Adam Rosenzweig
Compositors
Marion Ennis, Scott Winston
Music
Wye Oak “Regret”
General
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