Facebook rebranding as Meta was a huge signal to the world that they believe the future of connections lies in the Metaverse. However, people had a very limited understanding of what the Metaverse actually was, let alone the future capabilities it will bring to humankind. Our challenge was to educate people as to what the Metaverse is, what it can do, and inspire people to come, all in short mixed-media films.
We chose to showcase the possibilities offered within the metaverse through the lens of these two themes. To ensure we kept the attention of viewers throughout the keynote presentation, we leveraged the energy and dynamism of sports commercials.
Our work was viewed over 6.7 million times and inspired a sense of wonder and excitement for new possibilities the metaverse will bring. It was featured in the Time 100 Most Influential Companies 2022. The chatter on YouTube was also abuzz with the visualizations: “The concepts shown on display here give me goosebumps, in the best way!” and “There are some truly exciting things to look forward to.”
Associate Creative Director
Jun Yang, James Levy, Yoon Lee, Omar Aquil, Mario Domingos, Justin Harder, Gabriel Pulecio, Jeff Welk, Cristina Barna, Gonzalo Allende, Sam Mularcyzk
Russ Wootton, Bill Maloney
Pete Germano, Gerald Mark Soto, Sam Mularcyzk, Rodrigo Lopez (Roly), Federico Rivia, Terry Lush, Liz Lukens, Adam Levine, Paul Frieling
Jeff Bryson, Danish Jamil, Tommaso Coviello, Gonzalo Allende, Nick Wergin, Alex Wergin, Selah Kwon, Klopas Oey, Lorenzo Fonda, Tailah Williams, Ryan Chong, Scott Hubbard, Parker Sellers, Nico Sanghrajka, Michael Lampe, Andy Kim
VFX Supervisor / Sr. Flame Artist
Mark French, Blake Huber
Nate Blackmon, Chris Hall, Tyler Horton
Evan Smith, Luke Buckley
Apache - Arianna Pane
Sung Kim, Alexis Jo, Jeff Chavez, Kyu Kim, Brian Yu, Phil Massimino, Paulo Dias, Martin Karlsson, Josh Bolin, Sang Lee, Yates Holley, John Budion, Marbella Calvillo
Head of Production
Johnna MacArthur, Tita Poe