Nike
Huarache V Creator
Native American indian sport gets the old school primal treatment for our friends at Nike.
Lacrosse is a sport that originated in Native American cultures, so for their new line of lax cleats, Nike sought to pay tribute to the sport’s forefathers. We created this stylized animated spot for the Huarache V Creator cleats that draws on centuries-old lore for a powerful, awe-inspiring visual story.
Agency
Y&R Chicago
Head of Production
Julie Shevach
Art Director
Andres Rivera
Executive Creative Director
Jonathan Notaro
Concept Artist
Will Rosado
Cel Animators
Will Pittas, Jeff Bryson
Managing Partner
Devin Brook
CG Supervisor
Russ Wootton
Designers
Kyle Fewell, Justin Harder, Kris Wong, Andres Rivera
3D Modeling
Scott Denton
Storyboard Artist:
Hugh Keenan
Animators
Jeff Bryson, Olle Engstrom, Peter Harp, Vivian Kim, Sean Lattrell, JaeWoo Park, Joey Park
General
Newsletter
