Lacrosse is a sport that originated in Native American cultures, so for their new line of lax cleats, Nike sought to pay tribute to the sport’s forefathers. We created this stylized animated spot for the Huarache V Creator cleats that draws on centuries-old lore for a powerful, awe-inspiring visual story.
Head of Production
Executive Creative Director
Will Pittas, Jeff Bryson
Kyle Fewell, Justin Harder, Kris Wong, Andres Rivera
Jeff Bryson, Olle Engstrom, Peter Harp, Vivian Kim, Sean Lattrell, JaeWoo Park, Joey Park