Our iconic illustrations helped Hyper-X build brand excitement at their 2019 CES exhibit.
We collaborated with creative agency Envoy to develop the first HyperX 'We’re All Gamers' ad campaign which ran across television, digital and social in 2019. The campaign features a diverse talent roster including Post Malone, Joel Embiid, Shroud, Gordon Hayward, Pokimane, JuJu Smith-Schuster, Daigo, De’Aaron Fox and Cloud9’s Rush.
We flew from city to city, filming the personalities in their element, then created their gaming spirit via illustration back in the studio. This unique illustration style created by the BNS team became the connective tissue for this integrated campaign and the visual voice of the brand.
Executive Creative Director
Head of Production
Jeremie Carreon, Justin Harder, Camilla Chan, Andy Bernet, Mark Baranowski
Valentino Vilches, Yoon Lee, J.P. Peer, Morgan Schweitzer
Eric Greenberg, Andrew Polich
Jaime Aguirre, Abigail Fairfax, Claudia Yi Leon, Kyungrok Chun
Jamal Otolorin, Max Graenitz, Taik Lee, Laura Yilmaz, Matthew Everton, Blake Patrick
Max Forward, J.P. Peer