Hyper X

We’re All Gamers

An Influencer led ad campaign for a gaming headset from a division of Kingston Technology. 

Defining an inventive illustration style for the brand and personalities became paramount. We explored, explored, and explored...

Our iconic illustrations helped Hyper-X build brand excitement at their 2019 CES exhibit.

We collaborated with creative agency Envoy to develop the first HyperX 'We’re All Gamers' ad campaign which ran across television, digital and social in 2019. The campaign features a diverse talent roster including Post Malone, Joel Embiid, Shroud, Gordon Hayward, Pokimane, JuJu Smith-Schuster, Daigo, De’Aaron Fox and Cloud9’s Rush.

We flew from city to city, filming the personalities in their element, then created their gaming spirit via illustration back in the studio. This unique illustration style created by the BNS team became the connective tissue for this integrated campaign and the visual voice of the brand.

Executive Creative Director
Jonathan Notaro

Managing Partner
Devin Brook

Art Director
Scott Uyeshima

Executive Producer
Juliet Rios

Head of Production
Amy Russo

Senior Producer
Rebecca Park

Designer
Jeremie Carreon, Justin Harder, Camilla Chan, Andy Bernet, Mark Baranowski

3D Artist
Andy Kim

Illustrator
Valentino Vilches, Yoon Lee, J.P. Peer, Morgan Schweitzer

Editor
Eric Greenberg, Andrew Polich

Compositors
Jaime Aguirre, Abigail Fairfax, Claudia Yi Leon, Kyungrok Chun

Cel Animators
Jamal Otolorin, Max Graenitz, Taik Lee, Laura Yilmaz, Matthew Everton, Blake Patrick

Storyboard Artist
Max Forward, J.P. Peer

Animator
Alvin Malabanan